Why DIY Site Builders are Bad for Small Businesses
Building a website for your small business is a crucial step in establishing an online presence. However, it's essential to recognize that building a website requires technical skills and knowledge that you may not possess. Many people make the mistake of thinking that website building is a task that they can handle on their own. They only realize that their website is of low quality and not up to par with industry standards after they've put in the time and effort to build it.
1. It’s Not as Easy as It Appears
The allure of DIY website builders can be hard to resist, especially when they promise a quick and easy solution to your website needs. However, the reality is often quite different. These programs can be limiting and frustrating, causing you to waste valuable time and resources on a website that may never fully meet your needs. Furthermore, a poorly designed website can damage your brand's reputation, costing you potential customers and revenue in the long run. Trusting a professional web designer can save you time, money, and headaches, and ultimately result in a polished and effective website that accurately represents your business.
2. There Are Always Hidden Fees
Not only do DIY website builders often have hidden fees, but these expenses can quickly add up and become a significant burden on your budget. In addition to the initial costs of the website builder and domain name, you may need to pay for hosting, security, and other features that are essential to running a successful website.
Furthermore, many of these platforms charge monthly or annual subscription fees that can be a drain on your finances, especially if you need to update your website regularly. And if you're not a professional web designer, you may spend countless hours trying to learn the software, troubleshooting issues, and updating your website.
All of these factors can contribute to a subpar website that doesn't meet your business needs. In contrast, working with a professional web designer can be a smart investment in the long run, as they can create a custom website that meets your specific goals and needs, without any hidden fees or unexpected expenses.
3. You Get What You Pay For
When building a website on your own, you may also struggle with creating a cohesive brand image that accurately reflects your business. This can lead to a website that looks amateurish or inconsistent, which can turn potential customers away.
Professional web designers understand the importance of branding and can help you create a website that reflects your business's values and unique selling proposition. They can work with you to develop a visual identity that stands out from the competition and resonates with your target audience.
While it may seem tempting to opt for a cheaper DIY website solution, investing in a professional web designer can pay off in the long run by helping your business establish a strong brand identity and a website that effectively converts visitors into customers.
4. It’s Easy to Waste Time in Learning to Navigate New Platforms
While website builders and platforms like WordPress© offer easy-to-use interfaces for building websites, it's important to note that they still require a certain level of technical know-how. Even if you're using drag-and-drop tools to construct your site's elements, there are many essential tasks that you'll need to know how to do.
For instance, let's say you opt for a costly WordPress theme. You'll still need to know how to download and install the theme, as well as navigate the WordPress platform to install add-ons like spam blockers and contact forms.
Without proper training, you'll have to spend your valuable time learning how to do these things before you can even get started building your website. This can be a frustrating and time-consuming process, which is why it's often more efficient to hire a professional who already has the necessary expertise.
5. You Won’t Create the Right First Impression
As the most critical tool for advertising your business, your website should be the best it can be. It's the primary place where potential customers will discover vital information about your stories, services, products, and location.
Your website's first impression is more critical than ever. Before visitors even navigate past your homepage, they'll form an opinion about your brand. That's why it's essential to capture their attention within the first few seconds.
Professional website designers know precisely how to achieve this. In contrast, those who opt to build their own websites must rely on trial and error to figure it out. In the meantime, they risk losing valuable leads and potential customers.
6. You Won’t Have Search Visibility
Many people who try to design their own business website tend to focus solely on its visual design, overlooking other critical elements that are essential to building a successful online presence. One of the most important of these is search engine optimization (SEO).
While some website builders offer basic SEO tools, they usually fall short of providing the necessary features that a small business requires. Professional designers, on the other hand, have the skills and expertise to optimize a website's content for search engines, making it easier for potential customers to find your business online.
7. You Won’t Have Support While Building a Small Business Website
Did you know that building a website takes more than just designing it? Those who decide to design their own website often spend less than a quarter of their time actually designing it, and more than three-quarters of their time troubleshooting problems that come up. Small business owners who choose to build their own websites often fail to take this into account.
When technical issues arise, they realize how difficult it is to find the support they need. Many website builders offer customer support, but it's not always guaranteed. If you're building your website on your own, expect glitches, and be ready to spend endless hours trying to figure things out. This can take valuable time away from running your business and serving your customers.
8. Your Site Won’t Be Optimized
Small businesses often have limited resources, and building a website can seem like a cost-effective solution. However, it's important to note that a poorly designed website can negatively impact your business in the long run. Professional web designers have the expertise to ensure that your website is optimized for security and performance. They know how to handle high traffic volumes and ensure that your website doesn't crash when you need it the most.
By hiring a pro, you'll not only save time and effort but also avoid costly mistakes. They can handle technical details such as SSL certificates, which can be confusing and overwhelming for someone without the technical expertise. With a professional website designer, you can have peace of mind knowing that your website is in good hands, and you can focus on growing your business.
9. The Site Will Be Costly to Make Changes To
When small business owners try to build their own website, they often underestimate how difficult it is to make changes or add new features later on. They may assume that they can always hire a professional web designer to make improvements down the road. However, this can be a costly mistake.
Many web designers will only work with certain website platforms or coding languages, so if your website was built on a different platform than they use, they may insist that you start from scratch. This means that all the time and effort you put into building your website will have been wasted.
By hiring a professional web designer from the start, you can ensure that your website is built on a platform that is flexible and scalable, making it easier to add new features or make changes in the future. This can save you time and money in the long run, and help your business stay competitive in an ever-changing digital landscape.
10. Your Time Is Better Spent on Other Things
As a small business owner, your to-do list is likely already long and demanding. Your focus should be on growing your business, not on building a website. If you decide to tackle website building on your own, you're adding one more item to an already lengthy list of responsibilities.
Furthermore, if you don't have experience in web design, you'll end up spending more time and resources trying to figure things out. This means that you'll be taking valuable time away from your business and spending it on something that isn't your area of expertise. Hiring a professional web designer allows you to focus on what you do best while leaving the website design to those who have the necessary training and experience.
11. The Pros Do It Better
Entrusting a skilled web designer with your website can alleviate the burden on your shoulders. You'll have peace of mind knowing that someone with years of training and experience is handling this crucial aspect of your business. In the long run, this can save you money by avoiding costly mistakes and missed opportunities. Professional designers know how to build websites that can effectively convert visitors into paying customers, which is essential for the growth and success of your business.
Don’t Waste Time Building Your Own Website
If you're ready to take your small business to the next level with a professional website, don't hesitate to reach out to our experienced web design team. We understand the importance of creating a website that stands out in a crowded digital space, and we have the expertise to make it happen.
When you work with us, you'll not only get a website that looks great, but also one that performs at its best. From user-friendly design to search engine optimization and secure hosting, we'll take care of everything so that you can focus on what you do best: growing your business.
So why wait? Contact us today and let us help you build the website of your dreams!
1. It’s Not as Easy as It Appears
The allure of DIY website builders can be hard to resist, especially when they promise a quick and easy solution to your website needs. However, the reality is often quite different. These programs can be limiting and frustrating, causing you to waste valuable time and resources on a website that may never fully meet your needs. Furthermore, a poorly designed website can damage your brand's reputation, costing you potential customers and revenue in the long run. Trusting a professional web designer can save you time, money, and headaches, and ultimately result in a polished and effective website that accurately represents your business.
2. There Are Always Hidden Fees
Not only do DIY website builders often have hidden fees, but these expenses can quickly add up and become a significant burden on your budget. In addition to the initial costs of the website builder and domain name, you may need to pay for hosting, security, and other features that are essential to running a successful website.
Furthermore, many of these platforms charge monthly or annual subscription fees that can be a drain on your finances, especially if you need to update your website regularly. And if you're not a professional web designer, you may spend countless hours trying to learn the software, troubleshooting issues, and updating your website.
All of these factors can contribute to a subpar website that doesn't meet your business needs. In contrast, working with a professional web designer can be a smart investment in the long run, as they can create a custom website that meets your specific goals and needs, without any hidden fees or unexpected expenses.
3. You Get What You Pay For
When building a website on your own, you may also struggle with creating a cohesive brand image that accurately reflects your business. This can lead to a website that looks amateurish or inconsistent, which can turn potential customers away.
Professional web designers understand the importance of branding and can help you create a website that reflects your business's values and unique selling proposition. They can work with you to develop a visual identity that stands out from the competition and resonates with your target audience.
While it may seem tempting to opt for a cheaper DIY website solution, investing in a professional web designer can pay off in the long run by helping your business establish a strong brand identity and a website that effectively converts visitors into customers.
4. It’s Easy to Waste Time in Learning to Navigate New Platforms
While website builders and platforms like WordPress© offer easy-to-use interfaces for building websites, it's important to note that they still require a certain level of technical know-how. Even if you're using drag-and-drop tools to construct your site's elements, there are many essential tasks that you'll need to know how to do.
For instance, let's say you opt for a costly WordPress theme. You'll still need to know how to download and install the theme, as well as navigate the WordPress platform to install add-ons like spam blockers and contact forms.
Without proper training, you'll have to spend your valuable time learning how to do these things before you can even get started building your website. This can be a frustrating and time-consuming process, which is why it's often more efficient to hire a professional who already has the necessary expertise.
5. You Won’t Create the Right First Impression
As the most critical tool for advertising your business, your website should be the best it can be. It's the primary place where potential customers will discover vital information about your stories, services, products, and location.
Your website's first impression is more critical than ever. Before visitors even navigate past your homepage, they'll form an opinion about your brand. That's why it's essential to capture their attention within the first few seconds.
Professional website designers know precisely how to achieve this. In contrast, those who opt to build their own websites must rely on trial and error to figure it out. In the meantime, they risk losing valuable leads and potential customers.
6. You Won’t Have Search Visibility
Many people who try to design their own business website tend to focus solely on its visual design, overlooking other critical elements that are essential to building a successful online presence. One of the most important of these is search engine optimization (SEO).
While some website builders offer basic SEO tools, they usually fall short of providing the necessary features that a small business requires. Professional designers, on the other hand, have the skills and expertise to optimize a website's content for search engines, making it easier for potential customers to find your business online.
7. You Won’t Have Support While Building a Small Business Website
Did you know that building a website takes more than just designing it? Those who decide to design their own website often spend less than a quarter of their time actually designing it, and more than three-quarters of their time troubleshooting problems that come up. Small business owners who choose to build their own websites often fail to take this into account.
When technical issues arise, they realize how difficult it is to find the support they need. Many website builders offer customer support, but it's not always guaranteed. If you're building your website on your own, expect glitches, and be ready to spend endless hours trying to figure things out. This can take valuable time away from running your business and serving your customers.
8. Your Site Won’t Be Optimized
Small businesses often have limited resources, and building a website can seem like a cost-effective solution. However, it's important to note that a poorly designed website can negatively impact your business in the long run. Professional web designers have the expertise to ensure that your website is optimized for security and performance. They know how to handle high traffic volumes and ensure that your website doesn't crash when you need it the most.
By hiring a pro, you'll not only save time and effort but also avoid costly mistakes. They can handle technical details such as SSL certificates, which can be confusing and overwhelming for someone without the technical expertise. With a professional website designer, you can have peace of mind knowing that your website is in good hands, and you can focus on growing your business.
9. The Site Will Be Costly to Make Changes To
When small business owners try to build their own website, they often underestimate how difficult it is to make changes or add new features later on. They may assume that they can always hire a professional web designer to make improvements down the road. However, this can be a costly mistake.
Many web designers will only work with certain website platforms or coding languages, so if your website was built on a different platform than they use, they may insist that you start from scratch. This means that all the time and effort you put into building your website will have been wasted.
By hiring a professional web designer from the start, you can ensure that your website is built on a platform that is flexible and scalable, making it easier to add new features or make changes in the future. This can save you time and money in the long run, and help your business stay competitive in an ever-changing digital landscape.
10. Your Time Is Better Spent on Other Things
As a small business owner, your to-do list is likely already long and demanding. Your focus should be on growing your business, not on building a website. If you decide to tackle website building on your own, you're adding one more item to an already lengthy list of responsibilities.
Furthermore, if you don't have experience in web design, you'll end up spending more time and resources trying to figure things out. This means that you'll be taking valuable time away from your business and spending it on something that isn't your area of expertise. Hiring a professional web designer allows you to focus on what you do best while leaving the website design to those who have the necessary training and experience.
11. The Pros Do It Better
Entrusting a skilled web designer with your website can alleviate the burden on your shoulders. You'll have peace of mind knowing that someone with years of training and experience is handling this crucial aspect of your business. In the long run, this can save you money by avoiding costly mistakes and missed opportunities. Professional designers know how to build websites that can effectively convert visitors into paying customers, which is essential for the growth and success of your business.
Don’t Waste Time Building Your Own Website
If you're ready to take your small business to the next level with a professional website, don't hesitate to reach out to our experienced web design team. We understand the importance of creating a website that stands out in a crowded digital space, and we have the expertise to make it happen.
When you work with us, you'll not only get a website that looks great, but also one that performs at its best. From user-friendly design to search engine optimization and secure hosting, we'll take care of everything so that you can focus on what you do best: growing your business.
So why wait? Contact us today and let us help you build the website of your dreams!