The brief
The Skin Power Academy needed to modernize and scale their esthetician training program with a professional online learning experience, automated student communication, and a stronger digital presence. Their previous workflow relied heavily on manual processes, Google Drive links, and email coordination, which made growth difficult.
What we built
We developed a complete LMS using TutorLMS with structured course modules, embedded video lessons, quizzes, downloadable resources, and branded certificates of completion. Students can self-enroll through Stripe-powered checkout with flexible course and bundle pricing options.
In addition to the learning platform, we implemented CRM automation workflows to help manage leads, student onboarding, follow-ups, and course communication. This helped streamline operations while improving the overall student experience.
We also supported the academy with ongoing social media marketing services focused on course promotion, brand positioning, and lead generation for new student enrollments.
The admin experience was designed so the founders could easily manage lessons, students, and content internally without relying on a developer for day-to-day updates.
Results
The platform now supports a growing student base with a more professional and scalable training experience. Since launch, the academy has expanded its course offerings, improved lead management through CRM automation, and strengthened its online presence through consistent marketing efforts.