E-commerce that doesn’t require a CTO
Most small e-commerce stores don’t need Shopify Plus, custom apps, or headless architecture. They need a fast site, a simple product catalog, secure checkout, and a backend the owner can actually log into and manage.
That’s what we build, usually on WooCommerce. When Shopify is the better fit, we build it on Shopify. We pick what makes ongoing maintenance painless for you.
What you get
- Up to 50 products at the starting price (more available)
- Multiple product images, descriptions, variants, and inventory tracking
- Stripe checkout with credit cards, Apple Pay, and Google Pay (Apple Pay activation included)
- Tax handling and shipping rules configured for your zones
- Customer account portal so buyers can track orders and reorder
- Abandoned-cart recovery emails to recapture lost sales
- A 30-minute training session for whoever manages orders
Maintenance for stores
Stores need a stricter maintenance plan than informational sites because payment plugins update often, security matters more, and downtime means lost sales. We typically recommend the Scale or Custom tier for stores.
What we don’t do
We don’t build dropshipping operations, get-rich-quick funnels, or sites for products we can’t verify exist. If you sell something real to actual humans, we’re a fit.
How it works
- Scope. We map your products, categories, shipping, and payment needs, then quote a fixed setup.
- Build. We set up the store, product pages, secure checkout, and an admin you can actually run.
- Load and test. We help load your first products, test checkout end to end, and connect payments and shipping.
- Launch and maintain. We host, secure, back up, and keep the store running so a bug never costs you a sale.
Common questions
Which platform do you build on? We pick the platform that fits your catalog and budget, and we tell you the tradeoffs. You are not locked into a reseller markup.
Can I manage products myself? Yes. The backend is set up so you can add products, change prices, and run promotions without calling us. When you want us to handle it, we can.
What about payment fees? Processing fees go to the payment provider (Stripe, for example), not to us. We set it up so you keep as much of each sale as possible.
Who this is for
E-commerce is the right build when you sell products and need real checkout, not a “message us to order” workaround. It fits if you:
- Sell physical or digital products and want to take payment on your site
- Need inventory, variants, shipping, and order management that you can actually run
- Are outgrowing a marketplace or a social-only shop and want your own store
If you have a handful of products and mostly sell in person, a simple site with a “request” flow may be enough, and we will steer you there instead of overbuilding.
See it in action
AITA, a Baltimore pop-punk band, needed a site that doubled as a merch store. We built the site and a custom merch platform with secure checkout. See the AITA case study.
A few more questions
Can I run sales and discount codes? Yes. Promotions, discount codes, and seasonal sales are all part of the setup, and you can run them yourself.
What about shipping and taxes? We configure shipping rules and tax collection for where you sell so orders calculate correctly at checkout.
Can I start small and grow? Yes. We build so you can launch with a focused catalog and add products, categories, and features as you scale, without a rebuild.